Multi-Platform Search Strategy

Now that search engines have fully integrated AI Overviews (AIOs) into their results, we’re seeing the rise of “zero-click” searches—where user questions are answered directly on the results page. To prevent significant traffic falloff, every brand (even previous page 1 performers) needs to refocus their SEO tactics.

Masthead has been at the forefront of developing highly customized AI Search & SEO Strategies that help brands win coveted above-the-fold and AIO search wins. We begin by auditing the AI search landscape for your specific brand and category, identifying overall and page-specific risks for traffic loss. From this analysis, we pinpoint challenges and opportunities to strengthen your brand's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) score. We’ll also share specific and actionable recommendations for growing your brand’s search authority and trustworthiness through AI-focused content optimization.

We don’t always think of retailers as major search engines, but 57 percent of consumers start their research for products on Amazon, compared with 42 percent who start on traditional search engines. Because retailer search algorithms are very different from those of Google or Bing, Masthead develops customized strategies for Amazon, Walmart, and Target that optimize product pages for each platform's specific ranking factors.

Each retailer-specific strategy includes analysis and recommendations for updating product titles, descriptions, and category placements using relevant keywords to significantly improve discoverability. You’ll also receive guidance for launching or enhancing multimedia-based content creation (images and short videos showcasing features, benefits, and brand personality), as well as methods for encouraging positive reviews). When put into action, these moves can build your overall reputation with retailers and customers, influence search rankings, and ultimately boost sales and customer satisfaction.

Why is having a strong social presence crucial for your brand to succeed with its content? First, it's all about connecting with your audience where they spend a lot of their time—on social media. A well-crafted strategy helps your content get discovered amidst the vast sea of posts and updates.

Masthead crafts social search strategies specifically for platforms like Facebook, Instagram, LinkedIn, Pinterest, and Reddit. Our approach starts with a deep dive into your brand's social landscape. We conduct a comprehensive audit of your existing social content, analyze your competitors’ social presence, and assess your branded search performance and engagement metrics. This intel, combined with keyword research, will help guide the creation of highly relevant content that resonates with your target audience. By understanding what your audience is searching for and how your competitors are approaching social media, we ensure your brand reaches the right people at the right time—and in the right place.

The video universe is exploding: over 500 hours of video content are uploaded every minute to YouTube alone. Your content faces fierce competition on platforms like YouTube, Vimeo, and TikTok, which act as powerful independent search engines. Masthead helps you ace the algorithms with a dedicated Video Search Audit & Strategy.

We dive into the keywords and questions your target audience is actively searching for and use those insights to fuel both the direction of your content and how we optimize each asset across titles, descriptions, tags, and landing pages. Accessibility and search engine discoverability are also prioritized through the inclusion of closed captions and transcripts. Eye-catching thumbnails act as your video's billboard, while end screens and cards are carefully crafted to keep viewers engaged and guide them to other content. Finally, a video promotion and distribution strategy ensures your videos reach the right audience across relevant platforms and social channels.