SEO & Content Optimization

Google’s search generative experience (SGE) is starting to roll out in the form of AI answer boxes. Not only do these boxes push organic results down below the fold, but they can result in “zero-click searches” for queries that once brought tons of visitors to your website. So what’s a brand to do?

Through Masthead’s AI Search Audit & Strategic Recommendations, you’ll learn exactly where your brand is facing the greatest risk for traffic decline and get a clearer picture of how you can reframe your content to appear within AI-enhanced search results (or in the organic results directly below). We’ll also make specific recommendations for boosting your brand’s Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) score on Google, ensuring you maintain—and grow—your organic traffic in the weeks and months ahead.

Setting your net-new content up for success starts with a proactive plan to optimize it—long before the writing process begins. That’s why New Content Optimization is so essential.

With a focus on improving domain authority, aligning with audience interests, and achieving search goals, Masthead's SEO team delivers tailored recommendations for topics and topic clusters to anchor content around—plus customized meta information, audience insights, and cross-linking strategies for each asset. After the content is developed, we’ll do a final review and update to ensure maximum visibility in search results.

Your brand may already have a deep content library, but those assets may not be delivering as much traffic—or conversations—as they once did. That’s where Masthead’s SEO team can make a big difference.

Through our Existing Content Audit & Optimization, we’ll mine your current content database, identifying the assets that offer the greatest potential to surge to the top of search. Once prioritized, we’ll perform critical updates to each piece to exceed current search standards, including adding sections of new text, updating meta information, references, and links, as well as integrating features (like expert perspectives and data) to enhance E-E-A-T. The net-net: A traffic boon for your brand.

We never view content as a “one-and-done” type of effort. If you’re investing time and money into any content —whether it’s a white paper, blog, or keynote by your CMO—you should maximize the value you’re receiving in return.

That’s where Content Repurposing comes in. We’ll work with you to develop an editorial calendar that builds out new avenues for content assets, ensuring your messaging has the best opportunity to connect with audiences in the place and spaces they like to be. Masthead’s editorial team can also build out all original and expanded content, tracking its effectiveness and overall ROI.