Pricing
Interested in exploring potential agency partners or curious about the cost of working with one? While every brand’s goals and needs are unique, we’ve determined that there are four primary pricing structures that work well for many of our clients.
Option 1: Project Fee
Our Project-Based Engagements are an ideal solution for projects with a clearly defined scope and a specific start and end date.
This model includes setup and team onboarding, plus all the elements needed to make each project a success and deliver measurable value to your brand.
How it works:
Whether you need a custom Voice & Tone strategy to train your AI tools, a series of beautifully designed customer stories, snackable videos for social, or a batch of 250 articles SEO optimized for AI Overviews, we'll outline the timeline, deliverables, and a specific all-in cost.
Option 2: Minimum + Activation
Brands and organizations often choose this option if they know they need consistent or periodic support from an experienced team—but they aren’t quite sure of the cadence or type of assets they’ll need in advance.
How it works:
We'll establish a minimum monthly retainer to cover essential strategic planning, insights, and project management (a minimum of 10 hours per month). You then have the freedom to activate specific assets or projects as needed, with clear pricing provided upfront (based on our rate card). This gives you complete control over your budget and allows you to scale your content efforts up or down as needed.
Option 3: Monthly Retainer
If you need a fully dedicated team that can provide both strategic guidance and tactical execution on a regular, ongoing basis, a retainer can be the most cost-effective option. With a retainer commitment, we can offer preferential rates and pricing on services and individual assets.
This model includes end-to-end project management, strategy development, asset creation, distribution, measurement, and reporting.
How it works:
After a period of initial setup (which includes strategic planning and team onboarding), you’ll pay a monthly retainer fee for a pre-determined scope of work. If your needs change, there’s always room to shift deliverables after activation to ensure maximum flexibility.
Many of our clients started with an initial project or strategic deliverable before into the retainer phase.
Option 4: Masthead Talent Solutions
Even if you have a fully staffed team, there may be some specialists or subject matter experts you just don’t have in-house (or you lack the bandwidth to cover all the bases right now). That’s an ideal time to activate Masthead Talent Solutions.
Through our talent agency model, you can access and work directly with top-tier freelance talent across various disciplines, including highly skilled, experienced journalists, strategists, creatives, and marketing specialists. As the definition of freelancers continues to evolve, we do the legwork (and the paperwork) to ensure that you stay fully compliant.
How it works:
For each one-off or ongoing project, we’ll pay your freelancers a transparent rate that you set (which goes directly to them) and we’ll make a fixed markup for handling contracts, payments, insurance coverage, and other administrative details. Saving time enables you to quickly access in-demand talent for any kind of project.
Want a Ratecard?
Get in touch for an initial conversation. Following our call, we send you a detailed rate card or fully customized budget.
Just want more info on Masthead? Send a note or fill out this form.
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