Our Philosophy on AI

At Masthead, we believe exceptional content is—and always will be—a human endeavor. But we also know that when used responsibly, AI can help our team do what they do best: think strategically, move more efficiently, and tell stories that connect.

That’s why we use AI tools with care, creativity, and accountability.

We don’t use AI to replace writers, editors, or strategists. We use it to support them—by speeding up research (while maintaining accuracy), workshopping ideas, summarizing complex information, and freeing up time for the deeply creative and strategic human work that great content demands.

Every Masthead team member, from full-time employees to freelance contributors, follows a clear AI usage policy that reflects our commitment to:

  • Accuracy: No AI-generated content is delivered without meaningful human review.

  • Privacy: We never input client data into AI tools without express permission, and never into public tools that retain or learn from user data.

  • Ownership: We respect copyright and intellectual property laws. All AI-assisted work is reviewed for originality and legal compliance.

  • Strategy first: We only use AI with clear intent, and never in place of thoughtful, brand-aligned storytelling.

When we use AI, we use it intentionally—and we always keep a human in the loop.

What You Can Expect From Us

If AI is used on your project, you’ll get:

  • Content that is reviewed, refined, and validated by Masthead’s human editors and strategists

  • Clear guardrails around how your data is (and isn’t) handled

  • Work that’s original, accurate, and deeply considered—not just generated

You’ll never be surprised, and the final product will always feel unmistakably you.

What We Never Do

  • Use AI to generate content without meaningful human oversight

  • Input personally identifiable information, financial data, logins, or confidential materials into AI tools

  • Create misleading, biased, or inaccurate content, including deepfakes and content that could harm, discriminate, or infringe on others’ rights

  • Ask our team to use AI without clear guidance or to use tools that don’t meet our privacy and commercial-use standards

  • Use AI to replace the creative process

  • Skip editorial review for any AI-assisted work

  • Deliver anything we wouldn’t proudly put our name on

AI can accelerate the process. But at Masthead, it doesn’t replace the process.

AI is evolving. So are we.

If you have questions about how we use AI, we’re happy to chat.