Growing an Audience with Optimized Content
The Challenge
Despite OXO’s long-running content program, audience growth and revenue from its Good Tips blog had plateaued. Prior to working with Masthead, OXO did not include SEO research in the content planning stage, nor did it strategically optimize articles for search. Without these crucial steps, the iconic home goods brand’s entertaining and resourceful blog content was not performing to its full potential.
The Solution
After creating an SEO-based content strategy, Masthead merged the expertise of top SEO professionals and lifestyle writers to create winning search content for OXO. OXO content is now optimized for search engine performance and ecommerce conversions while maintaining an engaging voice and tone. Beyond new content, Masthead also optimizes previously published content—giving articles new life for search engines and ecommerce conversions.
The Results
In a little more than two years, quarterly organic search to the Good Tips blog increased by 607%.
Total e-commerce revenue from the OXO Good Tips blog increased 1030.83% during the same time period.
Consumers also had deeper engagement with the content, resulting in an 18.29% increase in pages per session.