After conducting a technical and editorial SEO audit, Masthead identified several key underlying issues causing depressed rankings in organic search. We worked with Parade to quickly fix theses issues and restore its domain authority. Masthead also guided optimization for thousands of high-priority articles, provided detailed and large-scale keyword research to guide all future content, and trained Parade’s in-house team to publish content in line with up-to-date SEO best practices. 

These combined efforts resulted in a sustained traffic jump that considerably exceeded Parade’s goals for the period (traffic goals for 2021 were reached a full year ahead of schedule). In addition, Parade now reaches a younger audience of millennials—another key mission for the brand.