Krista Gray is a strategist and storyteller who partners with B2C brands and small businesses to craft standout messaging, content, and editorial strategies. She’s the founder of mirrorball, a bespoke collective bringing together seasoned professionals across creative, content, and comms. Previously, Krista was SVP, Content at Cutline Communications, an agency based in San Francisco and New York City. Her writing has appeared in outlets including Business Insider, Fast Company, The Muse, and more.
