Winning Before the Click: Your 2026 AEO Strategy
Virtual Webinar: Wednesday, January 21 at 2 pm ET
The Marketer’s Playbook to Drive Upstream Influence & Final Search Wins
The era of traditional SEO is over. With the rise of AI search, winning with your audience happens before the click.
Join Masthead Co-Founder and Managing Partner Amanda Pressner Kreuser for a private, invitation-only webinar to master the 2026 AEO (AI Engine Optimization) and GEO (Generative Experience Optimization) strategy on Wednesday, January 21, at 2 pm ET. This session will dive into the strategies you need to implement to gain measurable visibility, strengthen brand authority, and ensure your content is cited as the source of truth.
This is a limited engagement, with attendance capped at 30 senior-level content and marketing leaders. If you are a CMO, VP, or Director of Content/Digital Strategy driving brand influence and leading enterprise content strategy at a brand, apply to gain proprietary insights on:
Mapping your brand's AI visibility footprint
Inward vs outward optimization for LLMs
Mastering the new 3S Optimization (Structure, Semantics, Schema)
Tracking visibility with new KPIs like AI Share of Voice and Retrieval Rate
Up to five participants will have the opportunity to receive a private 30-minute 1:1 AI Consulting Session with Amanda, along with a custom LLM visibility map for their brand or organization.
Amanda Pressner Kreuser is managing partner at Masthead, an award winning content marketing agency that's leading brands through AI search transformation. She is also the co-founder the AI Marketing Innovation Council, team of of marketing experts who are pioneering real-world, human-in-the-loop AI workflows within organizations.
An early voice in AI Search, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), Amanda has presented to global organizations on how AI is reshaping content strategy, discoverability, and brand storytelling. She supports marketing, content and communications teams by designing custom workflows that blend human creativity with AI efficiency. Her mission: driving measurable visibility and performance in the age of generative search.
Before launching Masthead, Amanda served as Digital Content Director at Men’s Fitness and held editorial roles at Shape and SELF. Her work has appeared in USA Today, Travel + Leisure, Marie Claire, and Real Simple. She’s a regular business columnist for Inc.com and co-author of the HarperCollins travel memoir The Lost Girls.
“Winning AI search is no longer about keywords; it’s about becoming the answer itself.”