Masthead’s AI Marketing Innovation Summit
Breaking Brand: The Role of Marketers in Ethical AI Use
Register now to watch the session recording.
AI has the potential to improve speed-to-market and efficiency, especially for lean marketing teams forever tasked to do more with less. But what happens when the tools we use risk undermining our brand ethos and customer trust?
In this session, we'll explore the sentiment gap between consumers and marketers on AI use in media, and the responsibility marketers have in weighing the ethical implications of AI tools—from environmental costs to racial and gender bias to quality concerns (slop)—against their impact on brand trust and authenticity.
Participant Takeaways:
A practical framework for evaluating AI use cases and tools against brand values
How to identify and mitigate specific risks before they damage brand reputation
Transparent strategies to build and maintain consumer trust
The 5 questions every marketer should ask before using AI for tasks
Price includes all summit webinars and networking events.
Megan Espinal is the founder and CEO of Social Reject, a strategic marketing firm that helps female business owners who, like her, are sick of social media rewrite their marketing playbooks to take back their lives and their companies from the rat race of social platforms.
A graduate of the Indiana University School of Journalism (now The Media School), she’s spent nearly 20 years in media & marketing roles across publishing, higher education, tech, and finance. She’s a current member of the Masthead AI Marketing Innovation Council advisory board, and former board member of the Indianapolis and Boston chapters of the American Marketing Association.
For more information, visit socialreject.co or email info@socialreject.co. You can also find Megan on LinkedIn… for now.
Founding Member, AI Marketing Innovation Council (AIMIC)
Megan Espinal