Masthead’s Digital AI Summit
How Content Marketers Are Actually Using AI
AI has the potential to improve speed-to-market and efficiency, especially for lean marketing teams forever tasked to do more with less. But what happens when the tools we use risk undermining our brand ethos and customer trust?
In this session, we'll explore the sentiment gap between consumers and marketers on AI use in media, and the responsibility marketers have in weighing the ethical implications of AI tools—from environmental costs to racial and gender bias to quality concerns (slop)—against their impact on brand trust and authenticity.
Participants Takeaways:
A practical framework for evaluating AI use cases and tools against brand values
How to identify and mitigate specific risks before they damage brand reputation
Transparent strategies to build and maintain consumer trust the 5 questions every marketer should ask before using AI for tasks
Carolyn Cohen
Global Content Strategist, Lockton
Carolyn Cohen is a content marketing speaker and leader, currently leading Global Content Strategy at Lockton. She has more than 13 years of social media and content marketing experience including time at companies like H&R Block and Garmin as well as building up social media teams at agencies like Barkley. She specializes in bringing together teams cross-functionally and building strategies from the ground up that are tailored to reach the right audiences, at the right time in the right places. She’s a Brand Innovator 40 Under 40 as well as a WICMA Content Marketer of the Year and her work has won Webby’s, Clio’s, and Shorty’s.
Joriel Foltz
Content Director of Storytelling, Slalom
Julie Weber
Sr. Manager, Content Strategy, Siemens
Julie Weber has been creating content and telling marketing stories for 15 years. She currently works as the Marketing Content Manager for the Electronic Board Systems division of Siemens EDA. In this role she manages the content strategy for all product launches and marketing campaigns, which includes the creation of digital assets, production of the Printed Circuit Podcast, management of the editorial calendar, and oversight of the web properties. She previously worked as a marketing manager for Rockwell Automation and has held other content roles at Johnson Controls, Honeywell, and Spacesaver Corporation. She holds a Master of Arts degree in writing and a Bachelor of Arts degree in English, both from Mount Mary University.