Masthead’s AI Marketing Innovation Summit
How Content Marketers Are Actually Using AI
Register now to watch the session recording
AI is reshaping the content marketing landscape—but what does meaningful, everyday adoption actually look like? In this candid, hands-on session, content marketing leaders will pull back the curtain on how they’re putting AI to work in real workflows. Through real examples and honest insights, you’ll see how teams are using AI to save time, spark new ideas, and drive real business impact. Expect a clear-eyed look at what’s delivering value, what’s falling flat, and how to use AI more thoughtfully in your own content strategy.
In this session, you’ll:
See real examples of how content teams are using AI to simplify processes and boost performance
Learn how to determine which AI tools and applications are actually worth investing in for your brand
Leave with actionable ideas for incorporating AI into your daily content work
Price includes all summit webinars and networking events.
Carolyn Cohen
Carolyn Cohen is a content marketing speaker and leader, currently leading Global Content Strategy at Lockton. She has more than 13 years of social media and content marketing experience including time at companies like H&R Block and Garmin as well as building up social media teams at agencies like Barkley. She specializes in bringing together teams cross-functionally and building strategies from the ground up that are tailored to reach the right audiences, at the right time in the right places. She’s a Brand Innovator 40 Under 40 as well as a WICMA Content Marketer of the Year and her work has won Webby’s, Clio’s, and Shorty’s.
Global Content Strategist, Lockton
Joriel Foltz
Joriel Foltz is a senior content leader at Slalom, a global business and technology consulting company. She has spent her career translating complex ideas into focused, compelling narratives that support both brand and business goals. At Slalom, she leads customer storytelling and editorial programs, partnering closely with design, web, and marketing teams to ensure content is cohesive, well-crafted, and aligned with business priorities. Her background spans startups and enterprise environments, where she has shaped brand voice, clarified differentiation, and built content programs that scale. Joriel brings a practical, human-centered perspective grounded in hands-on experience and strong editorial judgment.
Senior Content Director, Slalom
Julie Weber
Julie Weber has been creating content and telling marketing stories for 15 years. She currently works as the Marketing Content Manager for the Electronic Board Systems division of Siemens EDA. In this role she manages the content strategy for all product launches and marketing campaigns, which includes the creation of digital assets, production of the Printed Circuit Podcast, management of the editorial calendar, and oversight of the web properties. She previously worked as a marketing manager for Rockwell Automation and has held other content roles at Johnson Controls, Honeywell, and Spacesaver Corporation. She holds a Master of Arts degree in writing and a Bachelor of Arts degree in English, both from Mount Mary University.
Sr. Manager, Content Strategy, Siemens
“Every professional is under pressure to ’start using AI’ but grasping the possibilities and use cases can be overwhelming. This summit is a perfect opportunity to learn how you can find the best way for you and your organization to tap into this seismic shift in technology.”