Masthead’s AI Marketing Innovation Summit
The Force Multiplier: How to Clone Your Best Work with AI Agents
Thursday, March 26th at 2 pm ET
Most people use AI as a search engine; the elite use it as a workforce. If you find yourself constantly correcting AI-generated drafts or data, you aren't using the tool—it's using you.
This session is about hyper-personalization. We’ll explore how to stop "chatting" with AI and start "training" it to think, write, and analyze exactly like you do. By building a customized squad of AI specialists, you can offload the repetitive "middle work" and focus entirely on high-level strategy.
Participant Takeaways:
Design your AI team: Discover the three AI archetypes that can take over your most time-consuming tasks.
Optimize the feedback loop: Learn how to "onboard" your AI teammates once so they deliver high-quality results every time.
Live strategy session: Watch a real-time demo of these AI teammates in action, seeing exactly how to hand off tasks and audit the results for perfection.
Price includes all summit webinars and networking events.
Natalie Lambert
Natalie Lambert, Founder & Managing Partner at GenEdge, is a leader driving innovation in marketing through generative AI. Her journey into the world of AI began at Google, where she initiated AI pilot projects across the organization to identify practical use cases, tools, and strategies to enhance Google's marketing efforts. Natalie also led the content strategy at Google Cloud, held CMO positions in two successful enterprise startups, and worked at Citrix in various marketing capacities. Her career began at Forrester Research, where she advised companies on tech investments and best practices.
Founder & Managing Partner, GenEdge
"The future of marketing isn't about being a better 'doer'; it’s about becoming a master orchestrator. We are at a time where leading marketers will do more by creating specialized AI versions of themselves—training agents on their specific knowledge and style to drive impact at a scale that was previously impossible.
In my session, I will show people how to create these AI teammates that help you move from manual execution to high-level orchestration."